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Use this option to send an email that does not relate to a trip, dinner money or an extended day club, for example to notify parents of a child's absence; advise parents that the school is closed due to snow; or to send a newsletter.

Note: if both Email and Text messages are created, the recipient will receive either an email or a text message (not both) depending on the default import setting specified.
If unchanged during setup, the default import setting is that the message will be sent by Text to all contacts with a mobile telephone number in SCO. An email will only be sent to contacts without mobile telephone numbers in SCO.  
If you prefer Email to be the default option, you can check and change the priority of these settings through Communication configuration settings (see section On import default to).